5/5/2009 Schwab Funds Results

On May 5, 2009, Schwab re-launched its mutual fund family. As part of the integrated marketing effort surrounding this announcement, Schwab hosted a press briefing for reporters in NYC.

Forty-seven reporters attended from a variety of publications. Broadcast, print, online video, online, radio, magazines, newspapers and more participated! In addition, a number of impromptu interviews took place before and after the event. For example, two freelance contributors of radio content to NPR conducted interviews prior to the event with three executives.

This recap contains a list of reporters who attended the event and a list of additional interviews arranged by SunStar in addition to the event.

47 reporters from the following publications attended the event:
  • Money
  • Fortune
  • Thomson Reuters
  • Bank Investment Consultant
  • BusinessWeek
  • Freelance
  • AP
  • Financial Planning
  • Forbes
  • Barron's
  • Crain's New York Business
  • Wall Street Journal
  • The Wall Street Journal Digital Network
  • Nikkei Newspaper
  • SmartMoney
  • Investment Advisor
  • MutualFundSmarts.com
  • Ignites
  • SNL Financial
  • The Daily Finance
  • Money Management Executive
  • Enterprise & Industry Historic Research
  • Bloomberg News
  • The Wall Street Journal Radio
  • Fund Action
  • Standard & Poor's
  • Yahoo! Tech Ticker

27 one-on-one print and TV interviews for Schwab executives were set up with the following publications:

  • Fund Action
  • Ignites
  • Morningstar
  • Investment News
  • MFWire.com
  • Barron’s
  • CNBC Power Lunch
  • Forbes.com
  • Morningstar
  • FoxBusiness.com
  • CNBC’s Squawk on the Street
  • TheStreet.com
  • CNNMoney
  • The Wall Street Journal Digital Network
  • Fox Business Channel
  • The Wall Street Journal Radio
  • Yahoo! TechTicker VIDEO
  • CNBC’s Closing Bell – LIVE at 3 p.m.
  • Fortune
  • Wall Street Journal
  • Financial Planning
  • AP – Video Interview, “Your Money”

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