Learn if you qualify for our next SunStar Lipper Leaders Press Briefing to tell the story of your high-quality fund and its elite status to dozens of journalists at the same time.
You qualify if any mutual funds at your firm received two coveted Lipper Leader top ratings: Consistent Return and Total Return for 3 or 5 years, or overall, as of August 31, 2008.* Only about 15% of all funds tracked by Lipper qualify for these rankings.
Benefits:
-Build/strengthen relationships with financial journalists and earn positive news coverage about your fund and its management style
-Influence the influencers such as due diligence groups at intermediary firms and financial advisors
-Leverage the Lipper Leader brand for more credible third-party endorsed marketing
Lipper, through a partnership with industry public relations and marketing consulting firm SunStar, will offer the SunStar Lipper Leaders Press Briefings on Wednesday, December 3, in New York City. For the convenience of reporters, we will offer two briefings, one from 8:30 a.m. - 11:00 a.m. in the financial district and one from 11:30 a.m. – 2:00 p.m. in midtown.
These briefings will give you and an associate the opportunity to tell dozens of reporters at both briefings about your fund. You can tell journalists how the management team achieved outstanding performance, investment philosophy, sectors, stocks, and the market going forward.
To make sure that you and your fund have sufficient time with reporters there will only be seven money managers presenting at the SunStar Lipper Leaders Press Briefings. If you want to be one of the presenters, here are the basics.
When and where:
Wednesday, December 3, 2008
-8:30 a.m. to 11:00 a.m. ET – Financial District
Thomson Reuters Building
195 Broadway
Thomson Hall Room
-11:30 a.m. – 2:00 p.m. ET – Midtown
Thomson Reuters Building
3 Times Square
Carnegie Room, 30th Floor
What:
Formal presentation by fund managers
Networking with reporters over breakfast and lunch
Expected Media Audience:
25 - 40 reporters
Cost:
$9400 per presenter
Deadline to RSVP:
October 30, 2008
Contact:
Dan Sondhelm, SunStar, Inc.
Telephone: 703-894-1046
For more information, click here.
*A fund named a Lipper Leader for Consistent Return has shown a strong trend of solid long-term performance versus its peers, adjusted for risk. A fund that received the Lipper Leader for Total Return designation has delivered performance topping 80% of its competitors. The ratings are calculated each month by Lipper, a leading global provider of fund analysis and research.
Lipper Leader ratings are available on consumer financial websites reaching more than 10 million investors each month, including Forbes.com, Kiplinger.com, WSJ.com, Marketwatch.com, Reuters.com, and SmartMoney.com
SunStar Lipper Leaders Press Briefings assemble both well-known and undiscovered investment managers across a wide range of asset classes, sectors, and management styles. Participants can look forward to presenting to members of the retail, intermediary, institutional and trade press from recognized publications such as Associated Press, Barron’s, Bloomberg News, Business Week, CNNMoney, Crain’s New York Business, Dow Jones News, Financial Planning, Forbes, Fortune, Institutional Investor, Investment News, Marketwatch.com, Money, Newsday, On Wall Street, Registered Rep., Reuters, Smart Money, Standard & Poors, The Daily Record, The New York Post, The Wall Street Journal, and more.
SunStar is a leading public relations and marketing consulting firm that works with mutual fund companies to attract assets and build brands through smart marketing.
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